Part 3: Targeted marketing ideas
Generally speaking, it is much easier to generate business from existing clients than get new clients. One great way to achieve this is to create targeted marking campaigns, particularly during seasonal events.
For example, run an information search in AVImark to find all patients who haven't had dental treatment within the past year, and give them a special offer during dental awareness month. Target your senior patients for a special geriatric wellness exam. Or, send out a special offer on flea to target certain groups of patients for certain offers or services.
Just a few additional targeted campaigns during the year can yield of incremental business that you wouldn't have received otherwise. And the search function in AVImark makes it easy to target certain groups of patients for certain offers or services.
Up next: Referral rewards program.
By: Cathy Levendoski
About Me
- AVIblog
- McAllister Software Systems, LLC., creators of AVImark, has been delivering industry-leading veterinary software since 1988. Today, AVImark has become the most popular, best-selling software in the veterinary industry, available exclusively through Henry Schein, Inc. Through award-winning training and technical support, McAllister helps practices reach their greatest potential by using AVImark to its fullest capacity. The company also offers other innovative products and services, such as MSS Data Vault, McAllister Payment Solutions, MSS IT Solutions, MSS Pet I.D. Cards, MSS Reminder Services, Veterinary Wholesale Supply, Petwise and Dragonfly. Headquartered in Piedmont, MO, the company employs 140 people and offers products and services to more than 9,500 veterinary clinics in the United States, Canada and South Africa.
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