Part 2: Reminder Cards
If you want to influence the awareness and perception of your brand, the best place to start is your reminder cards.
Every practice sends reminder cards. Bur what image so your reminder cards send? Do they look classy and command attention? For many practices, reminder cards are the only communication that clients receive, so make sure they reflect the quality of your practice. (Check out the MSS line of high-quality, personalized reminder cards that works with AVImark software.)
It's also important to make sure that all patients who should be receiving reminder cards are. Sometimes patients can slip through the cracks. Perhaps they weren't coded properly in your software. Or perhaps a portion of the address is missing. Use AVImark's information search function to uncover any patients who haven't been in for regular checkups. If you'd like some guidance on using the information search feature, contact MSS' training department.
Up next: Targeted marketing ideas.
By Cathy Lenendoski
About Me
- AVIblog
- McAllister Software Systems, LLC., creators of AVImark, has been delivering industry-leading veterinary software since 1988. Today, AVImark has become the most popular, best-selling software in the veterinary industry, available exclusively through Henry Schein, Inc. Through award-winning training and technical support, McAllister helps practices reach their greatest potential by using AVImark to its fullest capacity. The company also offers other innovative products and services, such as MSS Data Vault, McAllister Payment Solutions, MSS IT Solutions, MSS Pet I.D. Cards, MSS Reminder Services, Veterinary Wholesale Supply, Petwise and Dragonfly. Headquartered in Piedmont, MO, the company employs 140 people and offers products and services to more than 9,500 veterinary clinics in the United States, Canada and South Africa.
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