Market Your Practice, Manage Your Brand Part 1

Part 1: Why brand your practice?

Your practice is a brand.

Brands aren't limited to major consumer products, like Coca-Cola or Tide. A brand is really the essence, or promise, of what your practice will deliver to your clients. When pet owners in your area hear the name of your practice, an image will come to their minds. What image will it be? Positive? Negative? Nothing? And who even cares?

You should. Why? Because the better the brand of your practice, the better the perception of your services. And the better your services are perceived, the more your patients will comply with your advice and pay for your services. (Just like Coca-Cola customers are willing to pay more for their soft drink verses the generic brand.)

The good news- you can influence the awareness and perception of your brand with a basic marketing and communications plan. Throughout the week, we'll post some easy ways to get started, using AVImark as well as other tools from McAllister Software Systems (MSS).

Stay tuned!

By Cathy Levendoski

Cathy Levendoski is a media relations and marketing consultant who specializes in the veterinary industry. She can be reached at clevendoski@constantgroup.com