Although most of the veterinary practices I speak to already have a website, many veterinarians are considering a new website or overhauling their existing site. If one of your goals is to use your veterinary website as a way to reach potential clients and to make your practice, there are some very important guidelines to follow. Most importantly, make sure you build your site to be Search Engine Friendly!
Search Engines have some very specific rules about how websites rank when a pet owner searches for a veterinary practice online. Important factors include: how your website is built, the relevancy of the content (this means writing content rich with the key words pet owners are using to search for an animal consideration when you wither build or overhaul your website.
Keep in mind why you're doing this. Your goal should be to appear on the first page when someone searches for a veterinarian. Did you know that the first result in the "free" results section of a search page typically gets 48% of the visits? No. 2 gets 25% , and No. 3 gets 11%. The number 10 spot (still on the first page) only gets 7%. Listings on the second page get 2% and listings on the third page get a whopping .005% of the clicks.
In other words, if your website doesn't appear on the first page of a natural search result, you may never be found! That's why it's so important to make sure your web site is built properly. If it's not, invest in the time and money to change it. the Internet is today what the Yellow Pages was 10 years age. Make sure pet owners can find you when they're looking for you online!
By CJ Levendoski
CJ Levendoski is managing partner of Creative Marketing Solutions, a firm that specializes in search engine prtimization for veterinarians through its My Hometown Vet division. CJ can be reached at 314-715-2340 or cjlevendoski@cmsintouch.com
About Me
- AVIblog
- McAllister Software Systems, LLC., creators of AVImark, has been delivering industry-leading veterinary software since 1988. Today, AVImark has become the most popular, best-selling software in the veterinary industry, available exclusively through Henry Schein, Inc. Through award-winning training and technical support, McAllister helps practices reach their greatest potential by using AVImark to its fullest capacity. The company also offers other innovative products and services, such as MSS Data Vault, McAllister Payment Solutions, MSS IT Solutions, MSS Pet I.D. Cards, MSS Reminder Services, Veterinary Wholesale Supply, Petwise and Dragonfly. Headquartered in Piedmont, MO, the company employs 140 people and offers products and services to more than 9,500 veterinary clinics in the United States, Canada and South Africa.
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