By Barbara Betsch
A client's trust in your veterinary practice can form the foundation for a long-lasting, loyal relationship. and when you build customer loyalty, you create a marketplace advantage called Goodwill.
So, how do you build customer loyalty and goodwill? Basic communication is a first step, but active client interaction, loyalty, and goodwill. For example, AVImark offers an information search feature that can be used to identify clients who meet specific criteria. This could include patients who are due for certain services of follow-up treatments, of to target clients for seasonal email promotions and postcard reminders.
PetWise web sites offer enhanced email reminders and birthday cards, newsletters, and access through your practice web site to pet health records and client education information. And MSS Pet I.D. cards provide your clients with a handy way to store important health details for each pet.
Our goal at McAllister Software Systems is to help you gain - and keep - a marketing edge through easy, effective client communication tools. To learn more about these tools, please visit http://www.avimark.net/ and browse the Solutions and Partners pages.
Or, to investigate the client communication tools within AVImark, contact technical support; 877-838-9273, support@avimark.net , or via chat on http://www.avimark.net/.
Barbara Betsch is a senior technician at AVImark. Barbara can be reached at barbara.betsch@avimark.net.
About Me
- AVIblog
- McAllister Software Systems, LLC., creators of AVImark, has been delivering industry-leading veterinary software since 1988. Today, AVImark has become the most popular, best-selling software in the veterinary industry, available exclusively through Henry Schein, Inc. Through award-winning training and technical support, McAllister helps practices reach their greatest potential by using AVImark to its fullest capacity. The company also offers other innovative products and services, such as MSS Data Vault, McAllister Payment Solutions, MSS IT Solutions, MSS Pet I.D. Cards, MSS Reminder Services, Veterinary Wholesale Supply, Petwise and Dragonfly. Headquartered in Piedmont, MO, the company employs 140 people and offers products and services to more than 9,500 veterinary clinics in the United States, Canada and South Africa.
