Join the AVImark Online Community

Our Yahoo Group and AVImark Forum gives a different style of support Each time you call AVImark Technical Support, you get incredible assistance from technicians who specialize in AVImark. But, have you ever wanted advice from your veterinary peers regarding your AVImark questions? Wouldn't it be great if there was a place where veterinary experience met software savvy and everyone benefited? The AVImark Yahoo Group was founded 10 years ago to help distribute relevant AVImark information among its users, and to help users learn from each other. We discuss topics such as computer slowness, going paperless, and everything in between. With over 30,000 messages and growing, coupled with an improved Yahoo Search, you have answers to burning questions at your fingertips. If you cannot find the answers you seek, don't be bashful... simply post your question to the group, and check your e-mail for insightful solutions. Afraid of getting too many e-mails? Never fear! Sign up for Daily Digest and you will only get one e-mail a day with a link to the subjects discussed, allowing you to pick and choose the messages you read. Prefer online forums rather than e-mail groups? Check out AVImark Forum, located under the Support header on our website, which is similar to the AVImark Yahoo Group but is designed for those who prefer forums. Participate in one or both, but please take time to become a part of the AVImark Online Community! By Jeremy Bennett Jeremy Bennett is one of our many tech support gurus. He moderates the Yahoo Group and manages suggestions from customers. Jeremy may be reached at jeremyb@avimark.net

Is your website search engine friendly

Although most of the veterinary practices I speak to already have a website, many veterinarians are considering a new website or overhauling their existing site. If one of your goals is to use your veterinary website as a way to reach potential clients and to make your practice, there are some very important guidelines to follow. Most importantly, make sure you build your site to be Search Engine Friendly!

Search Engines have some very specific rules about how websites rank when a pet owner searches for a veterinary practice online. Important factors include: how your website is built, the relevancy of the content (this means writing content rich with the key words pet owners are using to search for an animal consideration when you wither build or overhaul your website.

Keep in mind why you're doing this. Your goal should be to appear on the first page when someone searches for a veterinarian. Did you know that the first result in the "free" results section of a search page typically gets 48% of the visits? No. 2 gets 25% , and No. 3 gets 11%. The number 10 spot (still on the first page) only gets 7%. Listings on the second page get 2% and listings on the third page get a whopping .005% of the clicks.

In other words, if your website doesn't appear on the first page of a natural search result, you may never be found! That's why it's so important to make sure your web site is built properly. If it's not, invest in the time and money to change it. the Internet is today what the Yellow Pages was 10 years age. Make sure pet owners can find you when they're looking for you online!

By CJ Levendoski

CJ Levendoski is managing partner of Creative Marketing Solutions, a firm that specializes in search engine prtimization for veterinarians through its My Hometown Vet division. CJ can be reached at 314-715-2340 or cjlevendoski@cmsintouch.com

A Note from the President

Let me be the first to alert you to some news at McAllister Software Systems. My brother Stephen had accepted a job with IDEXX Laboratories, and I have been named President of McAllister Software Systems, from my previous role as Executive Director of AVImark Operations. We're grateful for all of Steve's contributions over the last 12 years, and we wish him the best in his future endeavors. Likewise, I look forward to serving you in my new role. While our company may have a new president, our commitment to our veterinary clinics remains the same. Since 1988, our family has been focused on your success - providing you with the best veterinary software and innovative practice management tools, and helping you use them most effectively. My brothers Charles McAllister (Chief Developer and Senior Technology Director). Rob McAllister (Senior Director of Projects Development), and our 140 dedicated employees will continue to provide quality products at competitive prices and offer the best in customer service. We want to help you use AVImark to its fullest capacity, so your practice can reach its greatest potential. And we look forward to serving your veterinary practice for years to come. To your success, Scott McAllister President

No Time to Gamble

Make money at the annual AVImark user group conference

We've all heard the cliche, "You've got to spend money to make money," but outside of Vegas and Wall Street, when does this apply? How about in St. Louis at the 2009 AVImark Annual User Conference?

"How can I make money at an AVImark conference," you ask. The answer: from your peers and a great course schedule.

More than 9,500 veterinary practices are using AVImark veterinary software. As an attendee, you can exchange ideas and build your network with other practices small and large.

Our expert team will train you on the latest AVImark features to help save time and money while maximizing the potential of your veterinary practice. It's a small investment that will deliver tremendous results.

Practicing medicine is what you do best. With your busy schedule, you don't have time to worry about your practice management software. We'll teach you tips and tricks to make your software really work for you - from security, to lab work, to inventory control.

Three tracks of classes will help increase your AVImark knowledge, whether you're a beginner or an advanced user. Classes are role based catering to administrators, veterinarians, managers, technicians, inventory controllers, receptionists and Kennel staff.

I guess the real question is, can you afford not to invest in staff training? Don't just take our word for it. Put us to the test and get a safer gamble than Vegas or Wall Street.

Our 2009 User Conference is scheduled for Sept. 16-18 in downtown St. Louis. For more information please visit our website at www.avimark.net/training/seminars . To register, call 877-838-9273 option 4 or email training@avimark.net

By Robin Brown

Successful clinics continue their business education

Credit card processing takes center stage

We've all heard about the value of a good education. And veterinary practices well versed in the value of CE credits.

But what about your business education? Just because you're in animal health doesn't mean you can afford to stop learning the bu sines ropes. And the benefits are great - even with annoying little details like credit card processing.

As Senior Account Manager for McAllister Payment Solutions (MPS), I have spent the last two years educating AVImark veterinary practices on the importance of knowing and understanding how credit card processing affects their bottom line.

We fine veterinarians every day who have misinformed about their service. and it's costing them money - in over-priced processing, crazy fees and wasted data entry time.

Most credit card processors tell you only what they want you to know - and they present a confusing array of fees for processing your credit cards. That's why the account executives at MPS would be happy to take the time to educate you!

We feel obligated to educate AVImark users on the importance of being PCI-DSS (Payment Card Industry-Data Secure Storage) compliant. We help you understand how using MPS can make your processing both efficient and cost-effective. We strive to keep you abreast of any changes in the industry, and we take all the guesswork out of the process for you.

So, do sweat the details and don't stop your business education, particularly when it comes to our credit card processing.

By Becky Miller

Becky Miller is the Senior Account Manager with McAllister Payment Solutions. You can reach Becky at beckyw@avimark.net or 877-838-9273 ext. 375

Behind the Scenes

How does AVImark choose its integration partners?

Have you ever wondered how AVImark veterinary software magically integrates with so many products and services? Or how integration partners are chosen? Let me take you behind the scenes at McAllister Software....

First and foremost, integrations are normally initiated by you. That's right, the clinic or hospital staff that's involved with the everyday usage of veterinary software.

I can already hear you ask: "How do I get my request for integration to the right person at AVImark?" All you have to do is summit suggestions to either suggest@avimark.net with a complete description of the product or service and name of the company, manufacturer or vendor that you're currently using or interested in using in the future.

These request are forwarded to me for consideration on our Integration Project Priority List.

How do we decide our practices? Well, it has to do mostly with the total amount of requests received by AVImark Users (that's you) for the same product or service integration. The other key factor is the vendor itself. We do have to consider the strength and viability of each potential partner. MSS gives every company, manufacturer or vendor a fair opportunity to work with our company.

Once a product or service reaches the integration development stage, it spends time in the hands of the programmers between both companies for the internal coding process. Then it's turned over to the Quality Control staff for in-house testing and the preparation of the documentation (Readme). Then it's sent out to select AVImark Users (Beta Sites). After Beta, it's made available to the entire AVImark client base.

And that's how the magic happens. But, most important to us, it all starts with you.

You can see our 30+ integration partners here: http://www.avimark.net/partner

By Donnie Meyers

Donnie Meyers is the Senior Director of New Business Development for McAllister Software. You can contact Donnie at donniem@avimark.net

For the love of AVImark

Without being too cheesy, Aaron Rayfield discusses love and work.

I don't think most people use the word "love" when they talk about work, especially if they sell software. What kind of dork could love selling software? But what can I say? I love to sell the AVImark veterinary software program.

Why? Because veterinary practices around the world love to use it! AVImark has all the features, glitz and glamour of a Hollywood production at a price all veterinarians can afford.

It's our current customers who I really appreciate. They obviously love AVImark, too, Because when I speak to prospects about AVImark, they've already heard about the program. They seem to already know that AVImark has everything needed to run a business with no extra modules to purchase down the line.

And, when a growing veterinary practice adds computers to its network, it doesn't need to purchase additional seat licenses or pay more for technical support. It's all included. One software program - and one annual technical support fee - is all they need. And they can always get through to tech support when they need it.

Our customers also love the fact that AVImark had integrations with all the major laboratory machine vendors and a multitude of other services integrations.

And we have a one-stop shop with credit card processing, online back-up service plans, Pet I.D. cards, online reminder cards, IT solutions for hardware needs, and more.

So, I'm a dork. Sue me. Just don't take away AVImark.

By Aaron Rayfield

Aaron Rayfield is a sales manager for AVImark at MSS. He can be reached by those who want to love their software at aaronr@avimark.net

Using the "right side" of the AVImark "sword"

Hone your staff's skills with on-line training

Animal Care Technologies and McAllister Software Systems recently introduces a new Online Certification Course developed to help staff become efficient with the AVImark Program.

Veterinary software, like all technology, is designed to help increase the quality of our life and our work environment, but at the same time it's a double-edged sword. Although our high-tech devises help us, if we don't know how to properly use them, they are not worth the investment. Using the "right side" of the technology sword is essential to get the most from AVImark.

To make AVImark work for you and maximize your investment, it's necessary to make sure each staff member is properly trained and capable of handling all job duties effectively.

The new Online Certification Program delivers a step training curriculum staff can access anytime and anywhere. The 10-week, web-course allows employees to log-in and watch videos, read documentation and take tests on the AVImark system.

You may sign-up as an individual or as a clinic (up to 20 employees may participate). This is a great way to help employees feel more comfortable with AVImark and help them work successfully in today's high tech environment. Visit www.4act.com/training/avimark and try the demo today.

By Alison Chitwood

Productivity, Porfitability, and Practice Value

Secure your future

Sometimes it's not about what you can do with your software, but rather, what can your software do for your business?

Think the practice you own (or the one where you work) is worth big bucks? Are you sure? How much? How do you know? This is a major concern for practice owners, especially now.

If you doubt the unease out there, go to http://www.dvm360.com/ and search "no value practice." Check the results! Or go to http://www.avpmca.org/ , click the link for the No-Lo Practice Worksheet, and then download " The No-Lo Practice: Avoiding a Practice Worth Less." What is this value thing? Why bother? What goes into it? What does it measure? How is it represented?

Value, or worth, is a measure of a practice's profitability. There are many practices that pay good salaries and benefits, have lots of practice "toys," but have no profit at year-end. That becomes extremely important if the owner wants to, or needs to, expand, plan his or her estate, sell the business, or take in a partner. After all, why would anyone want to buy outright or buy into a business that can't pay back the purchase price of save money for expansion?

The good news is, you have the information you need to deal with this issue, right in AVImark. You can measure and manage your practice from several angles, using computer reports to determine profitability, appraise the value of your practice, and see different approached to influence the numbers.

Taking the time to learn the value of your business, even if you're not ready to sell, will mean planning a secure future. And AVImark makes it easy.

By Dr. Martin Miller

Dr. Martin Miller, a veterinarian and banker, had a presentation designed for practice owners and managers addressing this important issue. He can be reached at drmartinmiller@gmail.com

The Credit Card Tornado

Take steps to protect your customers and your business

There's a tornado on your counter top. It's the kind of tornado processing the majority of your clinic revenue. The kind of tornado you don't want to hit your business.

I'm talking (writing actually) about your credit card processing terminal. And please forgive me if I seem paranoid or dramatic or both. McAllister Payment Solutions - the integrated credit card processing solution for AVImark - has just completed its industry mandated PCI DSS security audit and auditors like to make the audited paranoid. It's what we pay them to do, and our, Coalfire or Buffalo, NY, did a marvelous job.

The good news is we passed with flying colors (approval letter) thanks to great work from our product development team. Many other credit card processors have been grandfathered in under older standards, but MPS is now on the cutting edge of credit card point-of-sales security.

This protects you if you receive an industry audit from Visa or MasterCard, which can revoke your license to process credit cards if you are out of compliance. It can also be a potential life line in a security breach.

The bad news is most veterinary clinics are not PCI DSS compliant. MPS can, of course, help with this, as well as offer a host of other benefits (MPS benefits). Our team leader is LeeAnn Weyand, who's done just about every job at MSS, and she would love to answer any questions you have about credit card security, email her at leeannw@avimark.net

So, what are your changes of getting an industry audit and losing your right to process credit cards? Probably about the same as getting hit by a tornado - very slim, until it happens.

By Dan Holland

Dan Holland is the Director of Marketing and Sales Development. He can be reached by the paranoid and dramatic at danh@avimark.net

Market Your Practice, Manage Your Brand Part 4

Part 4: Referral rewards program

Your existing clients are a great asset in generating word-of-mouth referrals. You can encourage this behavior further by creating a rewards program, giving your clients a special gift or discount when they refer others to your clinic.

You can communicate this easily be creating a small sign st your front desk and training your front line staff to mention it to each client at checkout. You can also add a small phrase like " Ask about our referral rewards program" to your reminder cards as well as your practice web site and/or newsletter, if you have one.

You also may want to consider giving Pet I.D. cards to your clients. (Check out the MSS Pet I.D. cards that work with your AVImark software.) In addition to containing improtant health information at a glance, Pet I.D. cards often spark interest and word-of-mouth referrals.

Once you start to see results from your marketing efforts, you may hooked. If you've mastered these basics, you might consider some additional strategies to take your marketing to the next level, such as local media relations (acting as an export source for stories on pet health), building a more strategic web site, and optimizing that site so that it displays prominently on search engines - and attracts new business. But that's another topic, for another day.

By Cathy Levendoski

Market Your Practice, Manage Your Brand Part 3

Part 3: Targeted marketing ideas

Generally speaking, it is much easier to generate business from existing clients than get new clients. One great way to achieve this is to create targeted marking campaigns, particularly during seasonal events.

For example, run an information search in AVImark to find all patients who haven't had dental treatment within the past year, and give them a special offer during dental awareness month. Target your senior patients for a special geriatric wellness exam. Or, send out a special offer on flea to target certain groups of patients for certain offers or services.

Just a few additional targeted campaigns during the year can yield of incremental business that you wouldn't have received otherwise. And the search function in AVImark makes it easy to target certain groups of patients for certain offers or services.

Up next: Referral rewards program.

By: Cathy Levendoski

Market Your Practice, Manage Your Brand Part 2

Part 2: Reminder Cards

If you want to influence the awareness and perception of your brand, the best place to start is your reminder cards.

Every practice sends reminder cards. Bur what image so your reminder cards send? Do they look classy and command attention? For many practices, reminder cards are the only communication that clients receive, so make sure they reflect the quality of your practice. (Check out the MSS line of high-quality, personalized reminder cards that works with AVImark software.)

It's also important to make sure that all patients who should be receiving reminder cards are. Sometimes patients can slip through the cracks. Perhaps they weren't coded properly in your software. Or perhaps a portion of the address is missing. Use AVImark's information search function to uncover any patients who haven't been in for regular checkups. If you'd like some guidance on using the information search feature, contact MSS' training department.

Up next: Targeted marketing ideas.

By Cathy Lenendoski

Market Your Practice, Manage Your Brand Part 1

Part 1: Why brand your practice?

Your practice is a brand.

Brands aren't limited to major consumer products, like Coca-Cola or Tide. A brand is really the essence, or promise, of what your practice will deliver to your clients. When pet owners in your area hear the name of your practice, an image will come to their minds. What image will it be? Positive? Negative? Nothing? And who even cares?

You should. Why? Because the better the brand of your practice, the better the perception of your services. And the better your services are perceived, the more your patients will comply with your advice and pay for your services. (Just like Coca-Cola customers are willing to pay more for their soft drink verses the generic brand.)

The good news- you can influence the awareness and perception of your brand with a basic marketing and communications plan. Throughout the week, we'll post some easy ways to get started, using AVImark as well as other tools from McAllister Software Systems (MSS).

Stay tuned!

By Cathy Levendoski

Cathy Levendoski is a media relations and marketing consultant who specializes in the veterinary industry. She can be reached at clevendoski@constantgroup.com

Bigger But Faster

How client/server updates will continue to improve AVImark

Speed. Real time updates. A busy practice demands a lot from its veterinary software. And current and future updates to the client/server feature in AVImark will make your software run even faster.

In the traditional "standalone" mode of running AVImark, the application opens its data files directly. The client/server feature was introduced in version 2008.2 as a new method for AVImark to communicate with its database files.

In client/server mode, AVImark is able to make one request to the server to retrieve the medical history for a patient, and the server responds, in one reply, with all of the medical history for that patient (Setting up AVImark with Client Server). In either mode of operation the same amount of data is passing across the network, however, in client/server mode the number of requests made to the server is much lower, and therefore the amount of 'chatter' on the network is reduced, resulting in faster performance.

In upcoming releases of AVImark, the client/server feature will provide additional improvements beyond performance. Recently we have developed an improved 'auto-refresh' capability.

In standalone mode, the auto-refresh feature will continue to work as before, which means you can set AVImark to refresh its client information display every thirty seconds. In client/server mode the auto-refresh will be much more intelligent, and AVImark will refresh its screens only in response to changes other users are making on the network-- and the response time will be merely a few seconds after each change is made.

So, for instance, two receptionists actively working on the same invoice, for the same client, will have their screens refreshed automatically as payments and charges are being entered.

As we continue to improve AVImark, the client/server feature will continue to be enhanced to help increase communication among your staff so everyone remains "on the same page." More exciting client/server enhancements are on the way, but more on that later....

By Charles McAllister

Charles McAllister is the director of programming for MSS. You can e-mail Charles at charles@avimark.net

Meet us in St. Louis

It is hard to believe that it is almost time for the AVImark User Conference! This will be my fifth year of instructing at the conference, and the McAllister Software vision for seminars has constantly remained the same; helping everyone grow professionally. I am really looking forward to this year's conference because it is the first time we'll offer three tracks for training: one for beginners, intermediate and advanced users.

The AVImark User Conferences is great because it seems most veterinary clinics face the same obstacles when trying to implement software with veterinary medicine. This is the perfect opportunity because you will learn directly form AVImark instructors on how to use the software to its fullest potential. You'll also learn from other AVImark users by hearing their experiences with clinical situations. The sharing of ideas and tips with other clinics is valuable information that you just can't get from other sources.

With both resources available and a mindset of everyone working together, many things can be accomplished by our desire to make veterinary medicine as efficient as possible. This year's conference will be held in St. Louis on September 16-18th, and I look forward to meeting you. For more information about the conferences, or to sign up, call 877-838-9273 option 4.

By Alison Chitwood

Alison Chitwood is the AVImark Training Coordinator for McAllister Software Systems. She has trained clinics on site and over the phone, and she instructs at Regional Seminars and the User Conference. Her main interest is helping clinics with inventory strategies, whiteboard, and income reporting in AVImark. alisonc@avimark.net

Make sure your reminder cards get results

Reminder cards are the life hood of a veterinary practice. And for many practices, reminder cards are also the only communication that clients receive. What makes a reminder card effective? How can you ensure that your cards go from the mailbox to the refrigerator?

1. Quality- Are you sending reminder cards that reflect the quality of your practice? If you are getting your cards free from a pharmaceutical company, or paying just a few cents for each card, it probably looks that way to your clients. We call reminders the "tip of the spear"- the customer- facing tool that reflects your image. Consider a well designed card that is professionally printed. A four color glossy card will get noticed and will reflect the quality of your practice.
2. Size- Does your reminder card get lost in the mail? We received a card from a practice that was the size of an index card and had been run through a dot matrix printer. We almost threw it away because it was lost within the free coupons! Consider sending a larger card, with a minimum size of 4.25"x 5.5". It doesn't cost that much more to send, but the results can be well worth it.
3. Personalization- What if the card had the client's name on the front, along with a high-quality image? That card will more likely end up on the refrigerator than lost in the free coupons- or in the trash. Make the reminder card look like it was made for your client!

You communicate more to your clients than you think with your reminder cards. If you need help in upgrading you reminders, check out the high quality offerings by MSS Reminder Cards (which are personalized and can be sent automatically, just by uploading your mailing list) or Vet Wholesale Supply (high-quality cards that you can print yourself).

Remember, your reminder cards are the "tip of the spear." Make sure they get results!

By CJ Levendoski

CJ Levendoski is a managing partner with Creative Marketing Solutions (CMS). He helped McAllister Software Systems create the MSS Reminder Cards service. cjlevendoski@cmsintouch.com

Four steps to a great conversion!

If you've recently switched to AVImark practice management software, you may be dreading the conversion process. Don't! Conversions don't have to be painful. Here are a few secrets that can make your conversion to AVImark go more smoothly. The more prepared you are for the conversion process, the easier it will be.

1. Make sure your inventory prices and costs are current. These are not overwritten with final pass. If you update them in your current practice management software after you send the backup for your first pass, they will also need to be updated in AVImark when you get your first pass back from us.
2. Let us verify that the data transferred correctly. Send us examples of the following from your current system, so that we can compare them to your new data in AVImark:
   • Client data
   • Pet data
   • Medical histories
   • An AR summary
   • A couple of pages from your detailed treatment and inventory list.
3. Delete clients that have not been active for years, or give us a date from which you would like these clients deleted and we can do that in the conversion process.
4. Finally, and most important, read the documentation we mail to you as well as all documentation that you receive with your first pass. This will eliminate many questions and misconceptions, and possibly prevent added work for your staff.

Your conversion is your first step into the wonderful world of AVImark. We'd like to become your trusted partner, and we're committed to your success. It's our goal to make the conversion process as pain-free as possible for your practice. With your help and input, I am confident that you will be pleased with AVImark and your conversion.

By Lucy Alcorn

Lucy Alcorn is manager of the conversion department and has helped veterinary practices switch to AVImark for more than 7 years.

How to train your new employee on AVImark

When you hire a new employee, how does this person learn AVImark?

Typically an office manager or other staff member will take on the responsibility of training the new employee,; however, time is valuable and practices are busy. There may not be enough time in the day to teach someone how to use veterinary software while trying to keep up with everything else.

If you are to busy to even think about training a new employee on AVImark, we can help. Here are two tools that will help train your new employee while freeing up your staff to continue their normal daily tasks.

• Online Certification may be the best route to take, if you have high-speed Internet. This training option allows you to watch training videos, view PDF files, and take tests covering basic areas of AVImark. The course had 10 nits and includes a final test when all units are completed. Signing up on a hospital account will allow you as the administrator to monitor your staff member's progress. After passing, a certification will be emailed to your new employee, stating that he/she has completed the AVImark certification Level One.
• Training Tutorial CD's are another option. The employee can view CD's on his/her own time, and a trainer is not needed. These CD's will always be on hand when new employees are hired. You can purchase these individually or in a set of 18, which provides a complete training of AVImark. If you still have questions or would like to explore other training programs that fit your practice's needs, visit the AVImark's Training Department website or e-mail us as at training@avimark.net .

By Robin Brown

Robin Brown is Director of Training and communications at McAllister Software Systems. She developed the AVImark training program for the company's in-house tech. support staff, and she uses her expertise to conduct external training sessions for AVImark customers.

Don't Blow the Show!

Get the most out of WVC

So, the trade show season is upon us like Michael Phelps after a gold medal. You're probably counting pennies and wondering what can be done to make your investment worthwhile. There are CE credits, specialty groups, peer learning experiences, and... the dreaded trade show floor.

The floor tends to be a cross between Brooks Brothers, Scientific America and a Turkish bazaar. With the sales demo, give-aways and haggling, there is nothing quite like the energy of a trade show. And the Western Veterinary Conference ( http://www.wvc.org/ ) is as big as it gets in the veterinary industry.

Despite the economic blues, WVC is expecting solid attendance (the NAVC in Orlando recently experienced a 14% decline), and we are preparing to do our best to make your experience (and investment) a great one. When you visit our booth, you'll fine a new 20x20 island with five work stations to offer better tech. support and to demonstrate how our growing list of veterinary practice management tools can benefit your practice. (Ask us about our new rewards program that can give you up to $225 off you tech. support price!)

So, please stop by and see us at Booth 1555 in the convention center. We'll offer you a quality learning experience, a nice char, and a seat to flop in and rest your feet. We're also giving away a Pet Detect printer, a free camera to everyone who signs up for MSS Pet I.D. cards, and tons of other prizes!

See you in Vegas!

By Dan Holland

Welcome to our new blog!

As the leader in veterinary software, we thought it was time for us to look that way online. So we're remaking http://www.avimark.net/ to create a better resource for our current and potential customers, and this blog is just one of several new features designed to benefit your practice.

A recent article in Veterinary Economics, titled "How to Power Up Your Software," cited that using practice management software to its fullest capabilities can improve your bottom line. We agree. In our experience, the most successful practices all have one thing in common -- they use their software to its maximum capacity.

We want you to be the most successful veterinary practice in your area. We've always believed that using AVImark to its fullest capacity can help your practice reach its greatest potential. And we're truly committed to your success. So we want to do everything possible to help you see all of the capabilities within AVImark.

Which brings me back to the purpose of this blog. Here's the kind of information you'll find:

• Regular tips from our training department
• Guest articles from partners and practice management consultants
• Perspective on industry news and trends
• Thoughts on where practice management software is headed

... all designed to help your practice thrive.

If you'd like to be notified each time we post a new article, feel free to subscribe. You'll receive real-time alerts that link right to the blog, and you'll be able to comment on posts. Our goal is to make this blog and our new-and-improved web site- a valuable resource for you and your practice.

To your success,

Steve McAllister