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McAllister Software Systems, LLC., creators of AVImark, has been delivering industry-leading veterinary software since 1988. Today, AVImark has become the most popular, best-selling software in the veterinary industry, available exclusively through Henry Schein, Inc. Through award-winning training and technical support, McAllister helps practices reach their greatest potential by using AVImark to its fullest capacity. The company also offers other innovative products and services, such as MSS Data Vault, McAllister Payment Solutions, MSS IT Solutions, MSS Pet I.D. Cards, MSS Reminder Services, Veterinary Wholesale Supply, Petwise and Dragonfly. Headquartered in Piedmont, MO, the company employs 140 people and offers products and services to more than 9,500 veterinary clinics in the United States, Canada and South Africa.

Thursday, March 25, 2010

Connect with clients faster. Keep them longer.

Make your website a powerful client communication tool.
By Rob McAllister

Part 2: Use you website to keep clients coming back.

My previous post discussed the importance of having a good website for your veterinary practice, and helping prospective clients find you online through Search Engine Optimization (SEO). Once prospective clients find you online, however, your web site must make a great first impression, with a strong design, helpful information, and ease of use. Your home page is like a job interview: Prospective clients will evaluate your business based on how professional your site is.

An effective website can help your clinic communicate effectively and efficiently with new and current customers. This can save money as well as generate revenue. An effective site can help reduce the time your staff spends on basic information requests. Increasing service awareness and increasing compliance can directly increase revenues. Furthermore, you can reduce costs by eliminating other forms of marketing and advertising and using online reminders, blog postings, and online newsletters instead, via your website.

At PetWise we understand that your customer relationships make your business a success. Establishing a good rapport with customers is essential, and our websites help maintain that rapport in the digital world, through a number of advanced yet cost-effective features, including:
  • Integration with AVImark software to display pet health information and reminders online
  • Facilitating online appointment and boarding requests
  • Email reminders and birthday notices
  • Clinic blogs and other community pages
  • Online newsletters and client education materials

In addition, PetWise websites don't bounce your clients from place; we keep your clients on your site to create a contiguous user experience that maintains your dialogue with your client. PetWise websites create an environment where you and your clients interact, without getting in the middle of the conversation. As you attract new customers to a website where they are welcomed and engaged, your business will grow.

For more information about how PetWise site services can help your practice, visit http://www.petwisewebsites.com/ .

Rob McAllister is senior director of special projects and McAllister Software Systems. He can be reached at robm@avimark.net .

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