Make your web site a powerful client communication tool.
By Rob McAllister
Part 1: Use your web site to attract new clients.
These days it's rare to find someone who isn't online for some reason- searching for information, shopping, playing games, socializing, or doing business. Given the breath of the Internet and the diversity of its use, there is absolutely no excuse not to have a good web site for your veterinary practice.
If you are still wondering whether a good web site can do anything for your business, take a look at the results of a recent study conducted by Georgia Tech: Nearly 85% of all U.S. households have Internet access, and more than 90% of users say they find business and services through Internet search engines.
In another words, 76.5% of your community's population turns to the Internet to find veterinary services. That makes the Yellow Pages a bit outdated.
But, it's not enough to just have a web site. In order for your web site to be useful, your potential clients need to be able to find you online. You can help your web site "get found" more easily through Search Engine Optimization (SEO). SEO is today's version of techno-magic: You hire an SEO expert, they work their "magic" behind the scenes, and you're suddenly number one on Google.
At PetWise, we understand SEO, and we've built our PetWise web site services with SEO in mind. Our content management system takes some of the power from the SEO magicians and puts it in your hands, at a very cost-effective price. That frees you up to do what you do best- practice medicine.
For more information about how PetWise web site services can help your practice, visit http://www.petwisewebsites.com/ .
Rob McAllister is senior director of special projects and McAllister Software Systems. He can be reached at robm@avimark.net .
About Me
- AVIblog
- McAllister Software Systems, LLC., creators of AVImark, has been delivering industry-leading veterinary software since 1988. Today, AVImark has become the most popular, best-selling software in the veterinary industry, available exclusively through Henry Schein, Inc. Through award-winning training and technical support, McAllister helps practices reach their greatest potential by using AVImark to its fullest capacity. The company also offers other innovative products and services, such as MSS Data Vault, McAllister Payment Solutions, MSS IT Solutions, MSS Pet I.D. Cards, MSS Reminder Services, Veterinary Wholesale Supply, Petwise and Dragonfly. Headquartered in Piedmont, MO, the company employs 140 people and offers products and services to more than 9,500 veterinary clinics in the United States, Canada and South Africa.
No comments:
Post a Comment