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McAllister Software Systems, LLC., creators of AVImark, has been delivering industry-leading veterinary software since 1988. Today, AVImark has become the most popular, best-selling software in the veterinary industry, available exclusively through Henry Schein, Inc. Through award-winning training and technical support, McAllister helps practices reach their greatest potential by using AVImark to its fullest capacity. The company also offers other innovative products and services, such as MSS Data Vault, McAllister Payment Solutions, MSS IT Solutions, MSS Pet I.D. Cards, MSS Reminder Services, Veterinary Wholesale Supply, Petwise and Dragonfly. Headquartered in Piedmont, MO, the company employs 140 people and offers products and services to more than 9,500 veterinary clinics in the United States, Canada and South Africa.

Tuesday, December 15, 2009

Five Ways to Boost Sales This Holiday Season

AVImark can help turn the "Holiday Blues" Green

The holiday season presents hectic schedules and year-end deadlines- not to mention the shopping. Saving time and money never sounded so inviting!

With a little help form AVImark, you can offer your customers both this year- and earn some extra income for your own stocking stuffers.

  • Strategically Placed "Last Minute Items"- Place small impulse items near checkout centers to help customers with pet stocking stuffers, treats, and other quick purchases. These items can be entered into AVImark along with the client's purchases, or they can be added under OTC (over the counter) client.
  • E-mail Notices- Send clients breif informative emails during the holiday season, such as holiday clinic hours, dietary do's and dont's for pets, and special items on sale. Use the Imformation Search feature in AVImark to easily select which clients to email. Please contact AVImark technical support for assistance.
  • Discount Routine Treatments- Temporarily reduse the price on routine treatments that clients might overlook during the holiday season. Holiday specials encourage office visits during slow periods. You can use AVImark to create discounted treatments.
  • Boarding Incentives- Boost the number of boarders with special boarding packages during the holidays. Offer discounted pricing, for example, or "rewards points" for accumulating a number of boarded days that can be used toward future purchases or free exams. Discounting is an AVImark feature and discount programs can be set up in AVImark.
  • Patient Gifts- Offer a gift to each patient that visits the office during December. Gifts can include treats, food samples, and chewy toys. Some samples are provided by manufacturers at no cost to clinics. Samples can lead to future purchases, and toys show customers appreciation. Seasonal deals or items can be added info AVImark, and AVImark can also track the expense and distribution of the items.

Even if these suggestions don't fit the environment of your clinic, AVImark is a diverse program that can help accommodate other holiday wishes. We're here to help you use AVImark to its fullest capacity, so your practice can reach its greatest potential. Contact us for any assistance in implementing your "holiday plans."

By Barbara Betsch

Barbara is an AVImark/MPS senior technician at MSS and is full of holiday cheer. You can reach Barabra at 877-838-9273 ext. 308 or email her at barbarab@avimark.net

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