AVIblog

Using AVImark's note glossary feature

2011-10-14T09:28:00.000-05:00

By Barbara Betsch

In AVImark veterinary software, the note glossary feature allows you to create and store note templates. These templates help streamline the process of producing consistent notes throughout several of AVImark's "tools."

The glossary categories and entries can be added in the Work with Menu, under the Glossary option. The glossary entries are easily accessible in most note fields within the AVImark program by using F7, or choosing Glossary from the top of the note window then selecting "View Glossary". Select the appropriate notes then choose the "Done" button.

Another option to enter notes from the glossary is to use a "hot key" function. From the note window, type in the Code of the glossary note entry, and then use the SHIFT and SPACEBAR keys; this will pull the text from the glossary.

These templates are also handy tools for duplicating text from one area of the program- such as Work with, Hospital Setup, or Reminders- to another area, such as the Information Search or the E-Mail Message Text option found in the Advances Tab of The Hospital Setup.

The glossary templates are easily accessed in many notes areas of AVImark, including the Follow-Up List, Client and Patient Instructions, Item Notes, Q & A Notes, and Medical History Doctor's Instructions.

Barbara Betsch is a senior technician at AVImark. Barbara can be reached at barbara.betsch@avimark.net.

Creating business strategies with AVImark

2011-09-12T11:50:00.003-05:00

By Barbara Betsch

Is your company's portrait depicted by intermittent facts, figures and sporadic data? Is it difficult to get a complete and comprehensive picture?

This can be a frustrating experience when you're trying to develop the right business strategies to grow your practice, but when all of your data fits together like a puzzle, a complete picture emerges- making the right objectives and strategies clear.

Fortunately, you can use AVImark to complete your puzzle and fine tune your business strategy.

The first step is to identify the pieces of data that are important to your business environment, such as client retention rates, customer service quality, security, most performed services, and production by providers.

After identifying the pieces to your puzzle, researching and pulling meaningful data and trends becomes the key factor. Using AVImark to assist in this step will not only save time but also will identify weak areas and save resources. Running some of AVImark's pre-set reports can help:

Reports found in the Practice Analysis:

Client Retention
Top Performance Services

Report found in Work with Inventory:

Inventory Stock (found on the Inventory Report)

Report found in Work with Reports:

Production by Provider

Report found in Work with Users and Security:

Security User Groups and Functions

Once identification and research is complete, the final step is to solidify the individual aspects to complete the final objective, and create the complete picture of your company's strategic plan.
Suggested implementations could include:

Using V Surv (an AVImark Partner) to measure client satisfaction for your clinic
Optimize data using Data Wrench, an MSS solution package
Measure profitability with production by provider report
Modifying auditing options in AVImark
Adjusting staff security levels for AVImark
Adjusting staff security levels for AVImark
Gathering other pertinent information via AVImark's information search feature

Barbara Betsch is a senior technician at AVImark. Barbara can be reached at barbara.betsch@avimark.net.

Using AVImark's Discounts to Increase Customer Loyalty

2011-08-01T11:40:00.000-05:00

By Babara Betsch

With today's economy, consumers are looking for every opportunity to increase the value of their money. Spending decisions, both large and small, are being driven by the growing need to conserve resources.

When faced with these conditions and the already competitive nature of the business, it is vital to find ways to not only attract new clients to your business, but also to retain the loyalty of the clients you already have.

One way to accomplish this is to use discounting as an incentive.

Your AVImark software contains a number of ways to create customer loyalty through discounting options. Depending on your practice, various strategies could be successful:

Use discounts to attract new clients to your practice
Example: Percentage off (on the fly) discount for customers added during a pre-defined time frame (Use the manual option of the right click discount in medical history.)

Offer loyalty discounts or programs to longstanding customers
Example: Put customers who have spent more that a certain amount consistently during the last five years into a discount class to recieve a discount off of select items or services. (Use client discount classes and treatment/item discount classess.)

Use both incentives to increase your customer base
Example: New customers that spend a predetermined amount of money within a certain time frame and by a pre-paid health plan to get the initial discount special and are placed in a special discount class for one year. (Use a combination of manual option of right click discount in medical history and using the complimentary discount class or percentage off feature using the discount plan table.)

With effective and strategic planning, AVImark's discounting feature can help attrect new clients to your practice and also help cement the foundation of an already loyal customer base.

Babara Betsch is a senior thecnician at AVImark and can be reached at babara.betsch@avimark.net

Boosting Client Goodwill

2011-06-16T16:54:00.000-05:00

By Barbara Betsch

A client's trust in your veterinary practice can form the foundation for a long-lasting, loyal relationship. and when you build customer loyalty, you create a marketplace advantage called Goodwill.

So, how do you build customer loyalty and goodwill? Basic communication is a first step, but active client interaction, loyalty, and goodwill. For example, AVImark offers an information search feature that can be used to identify clients who meet specific criteria. This could include patients who are due for certain services of follow-up treatments, of to target clients for seasonal email promotions and postcard reminders.

PetWise web sites offer enhanced email reminders and birthday cards, newsletters, and access through your practice web site to pet health records and client education information. And MSS Pet I.D. cards provide your clients with a handy way to store important health details for each pet.

Our goal at McAllister Software Systems is to help you gain - and keep - a marketing edge through easy, effective client communication tools. To learn more about these tools, please visit http://www.avimark.net/ and browse the Solutions and Partners pages.

Or, to investigate the client communication tools within AVImark, contact technical support; 877-838-9273, support@avimark.net , or via chat on http://www.avimark.net/.

Barbara Betsch is a senior technician at AVImark. Barbara can be reached at barbara.betsch@avimark.net.

AVImark Tip #4: Choose Your Default Field in the "Enter Medical History" Window

2011-05-05T10:33:00.000-05:00

By Barbara Betsch

Since everyone enters information differently in their practice management software, AVImark veterinary software can be customized to fit your individual preference.
Some people add history entries by code, while others add history entries by descriptions. To accommodate these differences, AVImark has an option that will allow each user to select the default field for the "Enter Medical History" window.

To set this option:
• Go to wrench icon on the tool bar, which will take you to the Advanced Options of Hospital Setup
• In the search window, type: Default to Description Field When Opening the Enter Medical History Window
• Left click on this phrase to highlight it
• In the default value, left click the "Change" button
• In this window set the default choice for the entire clinic, and click "OK"

If one user prefers the other default, he or she can select a different default:
• Under the ID-User-Value portion of the screen, right click "New"
• Choose the user, and his/her individual value
• The default will also be displayed. Click "OK"
• When all individual preferences have been added, click "Done"
• Log off AVImark, and then log back on

Our goal is to provide versatile features to help save your practice time and money. If you need assistance with this or any other AVImark feature, please contact our friendly technical support staff.

Phone: 1-877-838-9273 option 1
Email: mailto:support@avimark.net
Live Chat: http://www.avimark.net/

To your success!

Barbara Betsch is a senior technician at AVImark and can be reached at barbarab@avimark.net

Using Merge Words in AVImark

2011-04-08T12:27:00.000-05:00

By Barbara Betsch

Sometimes, AVImark merge words can work for multiple situations, giving you the flexibility to merge data from a variety of fields. For example, the merge words and are not exclusively for rabies treatments. They can also work with other vaccinations. Below are situations that represent different examples of how these two merge words will work within AVImark.

Printing the document by right clicking on the entry in Medical History, and choosing document or certificate:

This method directs AVImark to the highlighted entry in Medical History, and all information displayed on the document will pertain to only the entry that is chosen. So, if you have a document attached to a vaccination or a rabies code with the merge words or , it will merge the date of when that vaccination was given and when that vaccination is due again.

Printing the document by right clicking in the patient area and choosing document:

When using this method, AVImark has more variables to consider, including what vaccination or rabies it should use to pull the information for the merge words. So, if you give a rabies treatment today in Medical History but to not post it to Accounting, and then add a remindable treatment with a due date that is later than the rabies treatment you just gave, the rabies document will pick up the due date of the last remindable treatment that the patient received, not necessarily and rabies dates for and/or .

Steps for Consistency

Post treatments to Accounting, and print the invoice. The rabies certificate that prints automatically will have the correct rabies dates on it.

Right click on the rabies treatment in Medical History and choose certificate or document and then select the rabies document.

Flexibility with merge words is just one more way that we strive to help you use AVImark to its fullest capacity so your practice can reach it's greatest potential.

Barbara Betech is an AVImark senior technician. She can be reached at barbarab@avimark.net .

AVImark Quick Find/Search Options, Part 1: Client Area

2011-03-18T09:26:00.000-05:00

By Barbara Betsch

When faster is better, quick information can be avaliable at your fingertips. This blog is first in a series featuring fast, easy quick find/search options within AVImark.

AVImark has these built-in options that can be utilized in different areas of the program. These options add to the program's versatility when looking for finite data relations in certain areas.

CLIENT AREA

For various reasons, occasionally you may need to quickly find clients based on their place alaphabetically/numerically in your database. With a few quick key strokes, this information can be easily accessed.

Location the next/pervious client numerically:

Select the "Client Name" field

For the next in sequence, use this two-key combination: Ctrl + Page Up

Fot the pervious in sequence, use this two-key combination: Ctrl + Page Down

Locating the next/previous client alaphabetically:

For the next in sequence, use this two-key combination: Ctrl + Up Arrow

For the pervious in sequence, use this-key combination: Ctrl + Down Arrow

Stay tuned for more quick find/search tips coming soon!

Barbara Betch is a senior techincian at AVIamrk. Babara can be reached at babarab@avimark.net.

The Period Totals Report: Capturing a moment in time

2011-02-03T11:25:00.000-06:00

By: Barbara Betsch

As you know, AVImark veterinary software offers numerous reports that show everything from the Deposit Slip and Account Summary to the Health Plan Report and Inventory Used.

Another helpful yet little-known report available in AVImark is the Period Totals report. This multi-functional tool represents a financial snapshot of your company. It provides you with a condensed one page summary of your business during the time period you select, and it is so versatile that it can be run daily, weekly, monthly, or yearly.

Here's just a brief sample of the items available in the Period Totals report:

All Payments
Total Charges (paid and unpaid)
Average and Total Invoice Amount
Adjustments
Tax
Net Change in Accounts Receivables
New Client Numbers
Patient Visit Count

To run the Period Totals report, simply go to Work with Reports. Then:

Move the Period Totals Report under the Print These column
Choose Consolidated for the doctor
Choose your period, start and end date, and printer
Remember to select Preview of you do not wish to print the report

It's hard to change the future without understanding the past. Using the Period Totals report to review a snapshot from the past will give you the information you need to help your practice reach its greatest potential in the future.

Barbara Betsch is an AVImark senior technician. She can be reached at barbarab@avimark.net

The New AVImark Shared Information Search Forum: Providing the "code" to unlock your success

2011-01-28T12:19:00.000-06:00

By Barbara Betsch

Here's one more way that AVImark can save you time and money.

If you'd like to develop complex searches in AVImark, such as patients with remiders due, inactive patients, or patients with missing codes, check out the new Shared Information Forum in the AVImark Form on http://www.avimark.net/ .

This popular forum allows AVImark users to ask questions, receive answers, and share tips with other AVImark users and our knowledgeable staff. the Shared Information Search Forum takes advantage of the new AVImark Imformation Search function that is available on versions 2010.4 and higher.

This new search feature allows you to easily reproduce searches that have been used by other veterinary practices by copying and pasting the "code" into the code editor. Before you spend time creating a complex search, check the user forum to see if the code for that particular search has already been posted. Then just copy, paste, and run the search. (You can also contact technical support for assistance.) It's a great time-saver.

The ability to share and replicate productive search codes with other veterinary practices is a great asset to you and the other 9,5000 AVImark users worldwide. To visit the new forum. go to http://www.avimark.net/ , AVImark Forum, Shared Information Search Forum, or follow this link:

http://www.avimark.ner/component/ccboard/view-topiclist/forum-14-shared-information-searches

Happy searching!

Barbara Betsch is an AVImark senior techinician. You can reach Barbara at babarab@avimark.net .

2011: Small Steps, Big Change

2011-01-06T11:48:00.000-06:00

By: John Burch

Do you have a vision for transforming your practice in 2011? Or perhaps you have some personal goals that seem just out of reach? You're not alone. If reaching goals were easy we'd all have "abs of steel," million-dollar bank accounts, perfect relationships, and everything else our hearts desire.

Even with determination, focus, goal-setting and knowledge, one year from now most of us will be professionally and personally where we are now. What makes change so hard? Large, sweeping change is daunting because the goal is often so far away from completion. Doubling your practice revenue, purchasing the latest lab equipment, and running a triathlon from couch potato status are admirable. Unfortunately, nearly half of us will give up by the end of January, and most of us will never make our goals.

Here is a fantastic alternative. Take smaller steps in frequent intervals. In other words, pick one thing you would like to work on at the beginning of each month, and commit to doing that for thirty days. At the end of the month, if the habit has paid off, then continue it. By year's end, you will have potentially made twelve positive changes. The secret is that after thirty days most actions become habits, so you are likely to continue if you are getting positive results.

You can use this same philosophy to improve your practice. Can you think of one small change to implement in your practice? Or ten? Or twenty? Obviously, there are many areas to consider, including human resource matters, accounting, facilities, continuing education and more.

Fortunately, AVImark can help you achieve some of these practice-related goals. For example, are you using AVImark's reminders feature to its fullest potential? How many pet visits are you missing because of poor reminder execution? Or, how much could you improve work flow by implementing the AVImark whiteboard? Could you make timelier purchase decisions and help minimize shrink by using AVImark's inventory feature? Or, if you wish to take smaller steps, you could develop a glossary as you type in notes, double-check your canned estimates, and verify your daily back-ups.

Just like with other goals, full utilization of practice management software is a daunting task. So, many veterinarians get by with just basic customer database functionality. However, just imagine how you could improve your practice if you learned one new feature each month for the next twelve? The benefits to your practice would be enormous, just by making one small, manageable change every 30 days. And in January of 2012, everyone else will be admiring your progress.

John Burch is Director of Sales at McAllister Software Systems and plans to follow his own advice for achieving goals during 2011. He can be reached at johnb@avimark.net.

The Virtues of Virtual Training

2010-12-06T15:31:00.000-06:00

By: Robin Brown

We all understand the value of well-trained staff members, but traditional training can be costly and time-consuming- especially if it involves travel expenses and time away from the clinic.

As a result, many veterinary practices are leaning toward e-learning programs, or virtual training. Virtual training simply means that educational content is delivered by electronic means rather than a traditional classroom setting. Thanks to the Internet, virtual training is becoming more and more popular among busy veterinary practices.

Virtual training has many virtues:

It's cost-effective. High course fees, instructor costs, travel expenses, and time spent away from normal job duties are no longer a problem.
It's convenient. Staff members have the flexablity to train anytime, anywhere (provided they have an Internet connection).
It's consistant. Training materials and course content are the same for every participant.

That's why McAllister Software Systems joined forces with VetMedTeam to offer a series of online AVImark courese as part of the VetMedTeam C.E. catalog. We figured it was another great way to help our clinics use AVImark to its fullest potential, while reducing training costs and increasing overall productivity. We also thought it would be a nice addition to our other virtual training methods, including our Training CDs, webinars, and online certification courses.

More than twenty AVImark courses are currently available via the VetMedTeam course catalog, covering individual AVImark features such as appointment and boarding calendars, inventory lists, treatment lists, reminders, whiteboards, estimates, and invoicing. Once courses are open, veterinarians and their staff can access them at any time during a twele-week session.

For more information please vist our website at www.avimark.net/training/elearning, or visit http://www.vetmedteam.com/classes.aspx to sign up.

Robin Brown is Director of Training and communications at McAllister Software Systems. She developed the AVImark training program for the company's in-house tech support staff, and she uses her expertise to conduct external training sessions for AVImark customers. She can be reached at robin.brown@avimark.net.

GlobalVet is now AVImark

2010-10-04T15:39:00.001-05:00

By Jesica Hurrienarain

At the recent South African Veterinary and Para- Veterinary Association congress in Drakensburg, GlobalVet veterinary software was officially renamed AVImark.

You probably knew that GlobalVet was essentially the same program as AVImark, with all of the features and functions. It just had a different name and specific international settings. Changing the name really didn't change much else, except provide you with greater access to service, support, and updates.

It turns out that the Congress was an excellent platform to announce this change. It gave us the opportunity to network with current and prospective customers and to understand their views, insights, and suggestions relating to veterinary software.

Even though change isn't always easy, we think the switch from GlobalVet to AVImark will bring some great advantages for you. The name change has been coordinated with the release of the next software upgrade (version 2010.4), so our support team is available to help you achieve a smooth transition.

Once the upgrade is complete, you'll be able to take advantage of a host of benefits:

Local and global training and support. Our local sales, tech support, and training in Durban is still available, but you can also access all of the information, training, and award-winning support that's available on www.avimark.net/southafrica. Think of it this way... you're now part of a community of 9,500+ AVImark users workdwide.
Regular AVImark updates and faster access to new versions of AVImark, since a sepatate version of the software will no longer be necessary for South Africa.
Easier access to other practice management tools from McAllister Software Systems, such as MSS Data Vault, VPR, and Practice Builder. They are desined to inegrate smoothly with AVImark for even greater practice efficiency.

Just in case you were wondering, one thing that hasn't changed is our commitment to the South African market. This name change- and the added service and support that you will receive- is a strong step toward helping you use AVImark to its fullest capacity for years to come.

Jesica Hurrienarain is the sales and marketing manager for McAllister's Sugar Creek Software in Durban, South Africa. She can be reached at 011-27 31 266 8815 or jesica.za@avimark.net.

New-and-Improved Infromation Search Capabilities

2010-09-21T12:14:00.000-05:00

By Barbara Betsch

While knowledge is certainly the key to success, information over load can be the quickest way to get lost in useless data. Practice Management Consultant Bob Stevens says AVImark's information search capbility is "second to none." However, we've improved this useful tool even further to help you search and find just the right amount of useable data for your practice.

AVImark's enhanced Information Search feature came out earlier this year and is available in versions 2010.4 and higher. Our specific enhancements include:

An improved design that's segmented into three main areas: Search Criteria (filtering stage). Reporting Criteria (sorting stage), and Search Results (output stage)
Greater searching ability that allows you to search more areas within the veterinary software program, including the treatment list, estimate list, and appointment calendar. (Previously, these areas were not included in general searches.)
Easier output, so reported criteria can be organized by 'drag and drop."
Expanded exporting options that allow users to export using Excel and select the location where the CSV file should be saved.
Separate search window that can remain open at the same time as Client Information Display (CID).

If you've upgraded to one of the 2010 versions of AVImark, you've probably noticed these improvements already. If not, go ahead and try them out. You'll be able to sort and filter your information quickly into easy-to-read customized reports.

The enhaced information search is just one more reason why AVImark is the industry's leading veterinary software. We are committed to providing cutting-edge technology to help your practice thrive.

Barbara Betsch is an AVImark senior technician at MSS and loves to search for answers! You can reach Barbara at barbarab@avimark.net.

Save time... with AVImark shortcuts!

2010-07-02T10:16:00.000-05:00

By Bardara Betsch

Are you looking to save time?

Who isn't?

The old saying that time is money had never rung truer than in today's economy. Saving time saves money, so we designed AVImark Veterinary Software to promote efficiency by use of strategic shortcuts and streamlined processes. Here are some shortcuts that will help you use AVImark to its fullest capacity while saving time and money in the process:

Shortcut #1: Inserting glossy text in a notes window. Instead of using your mouse to insert the text of a glossy entry into a notes window in AVImark, simply type in the code of that glossy entry and then hit your shift key and your space bar. This will replace the glossy code with the glossy notes for that entry in the notes window.

Shortcut #2: Adding medical history entries to more than one patient. To add medical history entries to multiple patients that belong to one client, simply left-click on one patient's name and hit the F7 key (Function 7). Use your mouse to left-click and your Ctrl key to select or highlight all the patient names for which you wish to add medical history entries. Then right-click on one of the highlighted names and select the optioin to add: treatment, inventory and diagnoses.

Shortcut #3: Toggle between an open medical condition record and the CID. Open a medical condition recordm, use the ALT+M key combination to toggle between the medical condition record and the CID.

Shortcut #4: posting medical history to accounting. To quickly post medical history to accounting from the Client area, Patient area, or Medical History, simply hit the F8 key (Function 8).

Shortcut #5: Hiding the amount column in medical history. To toggle between seeing and hiding the amount column in medical history, use the Ctrl and the P key. This function is computer-specific.

Barbara Betsch is an AVImark senior technician at MSS and loves to save time! You can reach Barbara at barbarab@avimark.net.

Why you should "like" AVImark on Facebook

2010-05-25T11:37:00.000-05:00

from Ciera Baker

AVImark wants to be your friend- you're Facebook friend! Launched in April, the AVImark Facebook page further enhances the AVImark online created by our Yahoo User Group and AVImark Forum.

But for those that love Facebook (like me!), it's the best way to follow everything you like about AVImark. AVImark users can find up-to-date information, upcoming events, and alerts. Daily posts are made by trainig, support, and the marketing team.

The Facebook page will also show you what other customers are saying about their AVImark experience. On Facebook, you have the opportunity to comment on any subject we post, so if you have a question about an event, you can post it and receive an answer. Facebook also allows you to communicate with other veterinarians who "like" AVImark's Facebook page as well.

As an AVImark Facebook friend, you'll have first access to monthly specials, insights on training events, tradeshow reminders, and other news. And if we find something interesting in the industry, we'll post it for you to read.

Click on the link below to "like" the AVImark Facebook page and take advantage of the great information we have available. We hope you'll be our friend.

Ciera Baker is the marketing assistant at McAllister Software Systems, and she hopes you love Facebook as much as she does. You can reach Ciera at ciera@avimark.net.

Bear River Veterinary Clinic selects AVImark for advanced features, ease of use

2010-04-20T09:11:00.000-05:00

Marks 10,000th copy of AVImark sold since 1989.

On March 30, 2010, McAllister Software Systems sold the 10,000th copy of AVImark veterinary software. Today we are welcoming Bear River Veterinary Clinic to the AVImark family.

Bear River began researching software programs when its current program became complicated and cost prohibitive. When staff members began to expand their usage of the software, they found many advanced features such as electronic medical records, inventory tracking, and follow-up reminders required the purchase of additional packages. And these features were incredibly cumbersome to use.

So, Bear River staff contacted more than 50 veterinary clinics to find out which programs were being used by other clinics. Most were using AVImark and spoke very highly of the veterinary software. When Bear River downloaded the free demonstration of AVImark, staff members were very pleased with the combination of robust features and ease-of-use.

According to Dr. Eric Dent, one of three veterinarians at Bear River, features that were very complicated in Bear River's old software were easy in AVImark. They only had to purchase one copy of the software, which was loaded on all seven of their terminals, including two laptops that travel with the doctors into the field when they treat horses and cattle. Best of all - they didn't have to purchase additional packages to get the features they wanted.

"We are most excited about using AVImark's inventory features - we'll implement that immediately," said Dr. Dent. "We're also excited about the ability to store a series of fees for each treatment, which will allow us to create estimates and invoices much more quickly and will eliminate missed charges. In the future, we'll likely start using the integration with laboratory equipment and will eventually convert to paperless medical records."

If your clinic is interested in exploring AVImark further, please feel free to download a free demonstration at www.avimark.net/gtka/download-a-free-demo . Or contact me at 1-877-838-9273 Ext. 387 or aaronr@avimark.net - I'll help you see why AVImark is the best-selling veterinary software in the industry.

Aaron Rayfield, AVImark sales manager, worked with Dr. Dent at Bear River Veterinary Clinic to secure this notable sale. He can be reached at aaronr@avimark.net .

Connect with clients faster. Keep them longer.

2010-03-25T16:51:00.000-05:00

Make your website a powerful client communication tool.
By Rob McAllister

Part 2: Use you website to keep clients coming back.

My previous post discussed the importance of having a good website for your veterinary practice, and helping prospective clients find you online through Search Engine Optimization (SEO). Once prospective clients find you online, however, your web site must make a great first impression, with a strong design, helpful information, and ease of use. Your home page is like a job interview: Prospective clients will evaluate your business based on how professional your site is.

An effective website can help your clinic communicate effectively and efficiently with new and current customers. This can save money as well as generate revenue. An effective site can help reduce the time your staff spends on basic information requests. Increasing service awareness and increasing compliance can directly increase revenues. Furthermore, you can reduce costs by eliminating other forms of marketing and advertising and using online reminders, blog postings, and online newsletters instead, via your website.

At PetWise we understand that your customer relationships make your business a success. Establishing a good rapport with customers is essential, and our websites help maintain that rapport in the digital world, through a number of advanced yet cost-effective features, including:

Integration with AVImark software to display pet health information and reminders online
Facilitating online appointment and boarding requests
Email reminders and birthday notices
Clinic blogs and other community pages
Online newsletters and client education materials

In addition, PetWise websites don't bounce your clients from place; we keep your clients on your site to create a contiguous user experience that maintains your dialogue with your client. PetWise websites create an environment where you and your clients interact, without getting in the middle of the conversation. As you attract new customers to a website where they are welcomed and engaged, your business will grow.

For more information about how PetWise site services can help your practice, visit http://www.petwisewebsites.com/ .

Rob McAllister is senior director of special projects and McAllister Software Systems. He can be reached at robm@avimark.net .

Connect with clients faster. Keep them longer.

2010-03-25T14:44:00.000-05:00

Make your web site a powerful client communication tool.
By Rob McAllister

Part 1: Use your web site to attract new clients.

These days it's rare to find someone who isn't online for some reason- searching for information, shopping, playing games, socializing, or doing business. Given the breath of the Internet and the diversity of its use, there is absolutely no excuse not to have a good web site for your veterinary practice.

If you are still wondering whether a good web site can do anything for your business, take a look at the results of a recent study conducted by Georgia Tech: Nearly 85% of all U.S. households have Internet access, and more than 90% of users say they find business and services through Internet search engines.

In another words, 76.5% of your community's population turns to the Internet to find veterinary services. That makes the Yellow Pages a bit outdated.

But, it's not enough to just have a web site. In order for your web site to be useful, your potential clients need to be able to find you online. You can help your web site "get found" more easily through Search Engine Optimization (SEO). SEO is today's version of techno-magic: You hire an SEO expert, they work their "magic" behind the scenes, and you're suddenly number one on Google.

At PetWise, we understand SEO, and we've built our PetWise web site services with SEO in mind. Our content management system takes some of the power from the SEO magicians and puts it in your hands, at a very cost-effective price. That frees you up to do what you do best- practice medicine.

For more information about how PetWise web site services can help your practice, visit http://www.petwisewebsites.com/ .

Rob McAllister is senior director of special projects and McAllister Software Systems. He can be reached at robm@avimark.net .

Looking back on 2009, and ahead to 2010

2010-03-25T14:02:00.000-05:00

Use AVImark to track your dollars and cents.
By Barbara Betsch

It's time to make your New Year's Resolution! And the best place to start is with a snapshot of last year's productivity.

AVImark's reports help you view multiple aspects of your business, helping you better understand your transactions during 2009. Some great reporting options include:

The Period Totals Report shows a condensed financial overview. Different aspects of the year are represented in this report, such as average invoice total for specific time periods, state and local taxes, total payments received by type, and the totals for the provides production (paid and unpaid charges on posted accounting).
The Inventory Report shows stock value which is the on-hand quantity multiplied by the average cost of an item. To find the value at the end of the year or the beginning of business on the first working day of the New Year. ( You can't go back and print this report for a date in the past, as AVImark does not store past on-hand quantities.) This report also shows other information about your inventory items, including unit and package costs and selling price. If your fiscal year does not follow the calendar, you can select your fiscal year starting date in the Advanced Options of Hospital Setup.
The Transaction Summary Report lists quantitative data about the codes that are entered into medical history and then posted to accounting. Details such as income generated, usage expense, and the percentage that each code contributed to its category total can be located on this report.

As your trusted partner, committed to your success, we want to help you use these reports so you can develop a better understanding of where you have been, where you stand and where you want to go.

Please contact our technical support for any assistance or additional questions.

Barbare Betsch is an AVImark/MSS senior technician at MSS and is full of resolutions for 2010. You can reach Barbara at barbarab@avimark.net .

Five Ways to Boost Sales This Holiday Season

2009-12-15T16:31:00.000-06:00

AVImark can help turn the "Holiday Blues" Green

The holiday season presents hectic schedules and year-end deadlines- not to mention the shopping. Saving time and money never sounded so inviting!

With a little help form AVImark, you can offer your customers both this year- and earn some extra income for your own stocking stuffers.

Strategically Placed "Last Minute Items"- Place small impulse items near checkout centers to help customers with pet stocking stuffers, treats, and other quick purchases. These items can be entered into AVImark along with the client's purchases, or they can be added under OTC (over the counter) client.
E-mail Notices- Send clients breif informative emails during the holiday season, such as holiday clinic hours, dietary do's and dont's for pets, and special items on sale. Use the Imformation Search feature in AVImark to easily select which clients to email. Please contact AVImark technical support for assistance.
Discount Routine Treatments- Temporarily reduse the price on routine treatments that clients might overlook during the holiday season. Holiday specials encourage office visits during slow periods. You can use AVImark to create discounted treatments.
Boarding Incentives- Boost the number of boarders with special boarding packages during the holidays. Offer discounted pricing, for example, or "rewards points" for accumulating a number of boarded days that can be used toward future purchases or free exams. Discounting is an AVImark feature and discount programs can be set up in AVImark.
Patient Gifts- Offer a gift to each patient that visits the office during December. Gifts can include treats, food samples, and chewy toys. Some samples are provided by manufacturers at no cost to clinics. Samples can lead to future purchases, and toys show customers appreciation. Seasonal deals or items can be added info AVImark, and AVImark can also track the expense and distribution of the items.

Even if these suggestions don't fit the environment of your clinic, AVImark is a diverse program that can help accommodate other holiday wishes. We're here to help you use AVImark to its fullest capacity, so your practice can reach its greatest potential. Contact us for any assistance in implementing your "holiday plans."

By Barbara Betsch

Barbara is an AVImark/MPS senior technician at MSS and is full of holiday cheer. You can reach Barabra at 877-838-9273 ext. 308 or email her at barbarab@avimark.net

Join the AVImark Online Community

2009-11-13T09:07:00.000-06:00

Our Yahoo Group and AVImark Forum gives a different style of support Each time you call AVImark Technical Support, you get incredible assistance from technicians who specialize in AVImark. But, have you ever wanted advice from your veterinary peers regarding your AVImark questions? Wouldn't it be great if there was a place where veterinary experience met software savvy and everyone benefited? The AVImark Yahoo Group was founded 10 years ago to help distribute relevant AVImark information among its users, and to help users learn from each other. We discuss topics such as computer slowness, going paperless, and everything in between. With over 30,000 messages and growing, coupled with an improved Yahoo Search, you have answers to burning questions at your fingertips. If you cannot find the answers you seek, don't be bashful... simply post your question to the group, and check your e-mail for insightful solutions. Afraid of getting too many e-mails? Never fear! Sign up for Daily Digest and you will only get one e-mail a day with a link to the subjects discussed, allowing you to pick and choose the messages you read. Prefer online forums rather than e-mail groups? Check out AVImark Forum, located under the Support header on our website, which is similar to the AVImark Yahoo Group but is designed for those who prefer forums. Participate in one or both, but please take time to become a part of the AVImark Online Community! By Jeremy Bennett Jeremy Bennett is one of our many tech support gurus. He moderates the Yahoo Group and manages suggestions from customers. Jeremy may be reached at jeremyb@avimark.net

Is your website search engine friendly

2009-11-13T08:50:00.000-06:00

Although most of the veterinary practices I speak to already have a website, many veterinarians are considering a new website or overhauling their existing site. If one of your goals is to use your veterinary website as a way to reach potential clients and to make your practice, there are some very important guidelines to follow. Most importantly, make sure you build your site to be Search Engine Friendly!

Search Engines have some very specific rules about how websites rank when a pet owner searches for a veterinary practice online. Important factors include: how your website is built, the relevancy of the content (this means writing content rich with the key words pet owners are using to search for an animal consideration when you wither build or overhaul your website.

Keep in mind why you're doing this. Your goal should be to appear on the first page when someone searches for a veterinarian. Did you know that the first result in the "free" results section of a search page typically gets 48% of the visits? No. 2 gets 25% , and No. 3 gets 11%. The number 10 spot (still on the first page) only gets 7%. Listings on the second page get 2% and listings on the third page get a whopping .005% of the clicks.

In other words, if your website doesn't appear on the first page of a natural search result, you may never be found! That's why it's so important to make sure your web site is built properly. If it's not, invest in the time and money to change it. the Internet is today what the Yellow Pages was 10 years age. Make sure pet owners can find you when they're looking for you online!

By CJ Levendoski

CJ Levendoski is managing partner of Creative Marketing Solutions, a firm that specializes in search engine prtimization for veterinarians through its My Hometown Vet division. CJ can be reached at 314-715-2340 or cjlevendoski@cmsintouch.com

A Note from the President

2009-11-13T08:31:00.000-06:00

Let me be the first to alert you to some news at McAllister Software Systems. My brother Stephen had accepted a job with IDEXX Laboratories, and I have been named President of McAllister Software Systems, from my previous role as Executive Director of AVImark Operations. We're grateful for all of Steve's contributions over the last 12 years, and we wish him the best in his future endeavors. Likewise, I look forward to serving you in my new role. While our company may have a new president, our commitment to our veterinary clinics remains the same. Since 1988, our family has been focused on your success - providing you with the best veterinary software and innovative practice management tools, and helping you use them most effectively. My brothers Charles McAllister (Chief Developer and Senior Technology Director). Rob McAllister (Senior Director of Projects Development), and our 140 dedicated employees will continue to provide quality products at competitive prices and offer the best in customer service. We want to help you use AVImark to its fullest capacity, so your practice can reach its greatest potential. And we look forward to serving your veterinary practice for years to come. To your success, Scott McAllister President

No Time to Gamble

2009-11-13T07:54:00.000-06:00

Make money at the annual AVImark user group conference

We've all heard the cliche, "You've got to spend money to make money," but outside of Vegas and Wall Street, when does this apply? How about in St. Louis at the 2009 AVImark Annual User Conference?

"How can I make money at an AVImark conference," you ask. The answer: from your peers and a great course schedule.

More than 9,500 veterinary practices are using AVImark veterinary software. As an attendee, you can exchange ideas and build your network with other practices small and large.

Our expert team will train you on the latest AVImark features to help save time and money while maximizing the potential of your veterinary practice. It's a small investment that will deliver tremendous results.

Practicing medicine is what you do best. With your busy schedule, you don't have time to worry about your practice management software. We'll teach you tips and tricks to make your software really work for you - from security, to lab work, to inventory control.

Three tracks of classes will help increase your AVImark knowledge, whether you're a beginner or an advanced user. Classes are role based catering to administrators, veterinarians, managers, technicians, inventory controllers, receptionists and Kennel staff.

I guess the real question is, can you afford not to invest in staff training? Don't just take our word for it. Put us to the test and get a safer gamble than Vegas or Wall Street.

Our 2009 User Conference is scheduled for Sept. 16-18 in downtown St. Louis. For more information please visit our website at www.avimark.net/training/seminars . To register, call 877-838-9273 option 4 or email training@avimark.net

By Robin Brown

Successful clinics continue their business education

2009-11-12T13:46:00.000-06:00

Credit card processing takes center stage

We've all heard about the value of a good education. And veterinary practices well versed in the value of CE credits.

But what about your business education? Just because you're in animal health doesn't mean you can afford to stop learning the bu sines ropes. And the benefits are great - even with annoying little details like credit card processing.

As Senior Account Manager for McAllister Payment Solutions (MPS), I have spent the last two years educating AVImark veterinary practices on the importance of knowing and understanding how credit card processing affects their bottom line.

We fine veterinarians every day who have misinformed about their service. and it's costing them money - in over-priced processing, crazy fees and wasted data entry time.

Most credit card processors tell you only what they want you to know - and they present a confusing array of fees for processing your credit cards. That's why the account executives at MPS would be happy to take the time to educate you!

We feel obligated to educate AVImark users on the importance of being PCI-DSS (Payment Card Industry-Data Secure Storage) compliant. We help you understand how using MPS can make your processing both efficient and cost-effective. We strive to keep you abreast of any changes in the industry, and we take all the guesswork out of the process for you.

So, do sweat the details and don't stop your business education, particularly when it comes to our credit card processing.

By Becky Miller

Becky Miller is the Senior Account Manager with McAllister Payment Solutions. You can reach Becky at beckyw@avimark.net or 877-838-9273 ext. 375

Behind the Scenes

2009-11-12T09:55:00.000-06:00

How does AVImark choose its integration partners?

Have you ever wondered how AVImark veterinary software magically integrates with so many products and services? Or how integration partners are chosen? Let me take you behind the scenes at McAllister Software....

First and foremost, integrations are normally initiated by you. That's right, the clinic or hospital staff that's involved with the everyday usage of veterinary software.

I can already hear you ask: "How do I get my request for integration to the right person at AVImark?" All you have to do is summit suggestions to either suggest@avimark.net with a complete description of the product or service and name of the company, manufacturer or vendor that you're currently using or interested in using in the future.

These request are forwarded to me for consideration on our Integration Project Priority List.

How do we decide our practices? Well, it has to do mostly with the total amount of requests received by AVImark Users (that's you) for the same product or service integration. The other key factor is the vendor itself. We do have to consider the strength and viability of each potential partner. MSS gives every company, manufacturer or vendor a fair opportunity to work with our company.

Once a product or service reaches the integration development stage, it spends time in the hands of the programmers between both companies for the internal coding process. Then it's turned over to the Quality Control staff for in-house testing and the preparation of the documentation (Readme). Then it's sent out to select AVImark Users (Beta Sites). After Beta, it's made available to the entire AVImark client base.

And that's how the magic happens. But, most important to us, it all starts with you.

You can see our 30+ integration partners here: http://www.avimark.net/partner

By Donnie Meyers

Donnie Meyers is the Senior Director of New Business Development for McAllister Software. You can contact Donnie at donniem@avimark.net

For the love of AVImark

2009-11-12T09:39:00.000-06:00

Without being too cheesy, Aaron Rayfield discusses love and work.

I don't think most people use the word "love" when they talk about work, especially if they sell software. What kind of dork could love selling software? But what can I say? I love to sell the AVImark veterinary software program.

Why? Because veterinary practices around the world love to use it! AVImark has all the features, glitz and glamour of a Hollywood production at a price all veterinarians can afford.

It's our current customers who I really appreciate. They obviously love AVImark, too, Because when I speak to prospects about AVImark, they've already heard about the program. They seem to already know that AVImark has everything needed to run a business with no extra modules to purchase down the line.

And, when a growing veterinary practice adds computers to its network, it doesn't need to purchase additional seat licenses or pay more for technical support. It's all included. One software program - and one annual technical support fee - is all they need. And they can always get through to tech support when they need it.

Our customers also love the fact that AVImark had integrations with all the major laboratory machine vendors and a multitude of other services integrations.

And we have a one-stop shop with credit card processing, online back-up service plans, Pet I.D. cards, online reminder cards, IT solutions for hardware needs, and more.

So, I'm a dork. Sue me. Just don't take away AVImark.

By Aaron Rayfield

Aaron Rayfield is a sales manager for AVImark at MSS. He can be reached by those who want to love their software at aaronr@avimark.net

Using the "right side" of the AVImark "sword"

2009-11-11T15:55:00.000-06:00

Hone your staff's skills with on-line training

Animal Care Technologies and McAllister Software Systems recently introduces a new Online Certification Course developed to help staff become efficient with the AVImark Program.

Veterinary software, like all technology, is designed to help increase the quality of our life and our work environment, but at the same time it's a double-edged sword. Although our high-tech devises help us, if we don't know how to properly use them, they are not worth the investment. Using the "right side" of the technology sword is essential to get the most from AVImark.

To make AVImark work for you and maximize your investment, it's necessary to make sure each staff member is properly trained and capable of handling all job duties effectively.

The new Online Certification Program delivers a step training curriculum staff can access anytime and anywhere. The 10-week, web-course allows employees to log-in and watch videos, read documentation and take tests on the AVImark system.

You may sign-up as an individual or as a clinic (up to 20 employees may participate). This is a great way to help employees feel more comfortable with AVImark and help them work successfully in today's high tech environment. Visit www.4act.com/training/avimark and try the demo today.

By Alison Chitwood

Productivity, Porfitability, and Practice Value

2009-11-11T15:00:00.000-06:00

Secure your future

Sometimes it's not about what you can do with your software, but rather, what can your software do for your business?

Think the practice you own (or the one where you work) is worth big bucks? Are you sure? How much? How do you know? This is a major concern for practice owners, especially now.

If you doubt the unease out there, go to http://www.dvm360.com/ and search "no value practice." Check the results! Or go to http://www.avpmca.org/ , click the link for the No-Lo Practice Worksheet, and then download " The No-Lo Practice: Avoiding a Practice Worth Less." What is this value thing? Why bother? What goes into it? What does it measure? How is it represented?

Value, or worth, is a measure of a practice's profitability. There are many practices that pay good salaries and benefits, have lots of practice "toys," but have no profit at year-end. That becomes extremely important if the owner wants to, or needs to, expand, plan his or her estate, sell the business, or take in a partner. After all, why would anyone want to buy outright or buy into a business that can't pay back the purchase price of save money for expansion?

The good news is, you have the information you need to deal with this issue, right in AVImark. You can measure and manage your practice from several angles, using computer reports to determine profitability, appraise the value of your practice, and see different approached to influence the numbers.

Taking the time to learn the value of your business, even if you're not ready to sell, will mean planning a secure future. And AVImark makes it easy.

By Dr. Martin Miller

Dr. Martin Miller, a veterinarian and banker, had a presentation designed for practice owners and managers addressing this important issue. He can be reached at drmartinmiller@gmail.com

The Credit Card Tornado

2009-11-11T14:41:00.000-06:00

Take steps to protect your customers and your business

There's a tornado on your counter top. It's the kind of tornado processing the majority of your clinic revenue. The kind of tornado you don't want to hit your business.

I'm talking (writing actually) about your credit card processing terminal. And please forgive me if I seem paranoid or dramatic or both. McAllister Payment Solutions - the integrated credit card processing solution for AVImark - has just completed its industry mandated PCI DSS security audit and auditors like to make the audited paranoid. It's what we pay them to do, and our, Coalfire or Buffalo, NY, did a marvelous job.

The good news is we passed with flying colors (approval letter) thanks to great work from our product development team. Many other credit card processors have been grandfathered in under older standards, but MPS is now on the cutting edge of credit card point-of-sales security.

This protects you if you receive an industry audit from Visa or MasterCard, which can revoke your license to process credit cards if you are out of compliance. It can also be a potential life line in a security breach.

The bad news is most veterinary clinics are not PCI DSS compliant. MPS can, of course, help with this, as well as offer a host of other benefits (MPS benefits). Our team leader is LeeAnn Weyand, who's done just about every job at MSS, and she would love to answer any questions you have about credit card security, email her at leeannw@avimark.net

So, what are your changes of getting an industry audit and losing your right to process credit cards? Probably about the same as getting hit by a tornado - very slim, until it happens.

By Dan Holland

Dan Holland is the Director of Marketing and Sales Development. He can be reached by the paranoid and dramatic at danh@avimark.net

Market Your Practice, Manage Your Brand Part 4

2009-11-11T14:16:00.000-06:00

Part 4: Referral rewards program

Your existing clients are a great asset in generating word-of-mouth referrals. You can encourage this behavior further by creating a rewards program, giving your clients a special gift or discount when they refer others to your clinic.

You can communicate this easily be creating a small sign st your front desk and training your front line staff to mention it to each client at checkout. You can also add a small phrase like " Ask about our referral rewards program" to your reminder cards as well as your practice web site and/or newsletter, if you have one.

You also may want to consider giving Pet I.D. cards to your clients. (Check out the MSS Pet I.D. cards that work with your AVImark software.) In addition to containing improtant health information at a glance, Pet I.D. cards often spark interest and word-of-mouth referrals.

Once you start to see results from your marketing efforts, you may hooked. If you've mastered these basics, you might consider some additional strategies to take your marketing to the next level, such as local media relations (acting as an export source for stories on pet health), building a more strategic web site, and optimizing that site so that it displays prominently on search engines - and attracts new business. But that's another topic, for another day.

By Cathy Levendoski

Market Your Practice, Manage Your Brand Part 3

2009-11-11T14:08:00.000-06:00

Part 3: Targeted marketing ideas

Generally speaking, it is much easier to generate business from existing clients than get new clients. One great way to achieve this is to create targeted marking campaigns, particularly during seasonal events.

For example, run an information search in AVImark to find all patients who haven't had dental treatment within the past year, and give them a special offer during dental awareness month. Target your senior patients for a special geriatric wellness exam. Or, send out a special offer on flea to target certain groups of patients for certain offers or services.

Just a few additional targeted campaigns during the year can yield of incremental business that you wouldn't have received otherwise. And the search function in AVImark makes it easy to target certain groups of patients for certain offers or services.

Up next: Referral rewards program.

By: Cathy Levendoski

Market Your Practice, Manage Your Brand Part 2

2009-11-11T13:48:00.000-06:00

Part 2: Reminder Cards

If you want to influence the awareness and perception of your brand, the best place to start is your reminder cards.

Every practice sends reminder cards. Bur what image so your reminder cards send? Do they look classy and command attention? For many practices, reminder cards are the only communication that clients receive, so make sure they reflect the quality of your practice. (Check out the MSS line of high-quality, personalized reminder cards that works with AVImark software.)

It's also important to make sure that all patients who should be receiving reminder cards are. Sometimes patients can slip through the cracks. Perhaps they weren't coded properly in your software. Or perhaps a portion of the address is missing. Use AVImark's information search function to uncover any patients who haven't been in for regular checkups. If you'd like some guidance on using the information search feature, contact MSS' training department.

Up next: Targeted marketing ideas.

By Cathy Lenendoski

Market Your Practice, Manage Your Brand Part 1

2009-11-11T13:28:00.000-06:00

Part 1: Why brand your practice?

Your practice is a brand.

Brands aren't limited to major consumer products, like Coca-Cola or Tide. A brand is really the essence, or promise, of what your practice will deliver to your clients. When pet owners in your area hear the name of your practice, an image will come to their minds. What image will it be? Positive? Negative? Nothing? And who even cares?

You should. Why? Because the better the brand of your practice, the better the perception of your services. And the better your services are perceived, the more your patients will comply with your advice and pay for your services. (Just like Coca-Cola customers are willing to pay more for their soft drink verses the generic brand.)

The good news- you can influence the awareness and perception of your brand with a basic marketing and communications plan. Throughout the week, we'll post some easy ways to get started, using AVImark as well as other tools from McAllister Software Systems (MSS).

Stay tuned!

By Cathy Levendoski

Cathy Levendoski is a media relations and marketing consultant who specializes in the veterinary industry. She can be reached at clevendoski@constantgroup.com

Bigger But Faster

2009-11-09T16:37:00.000-06:00

How client/server updates will continue to improve AVImark

Speed. Real time updates. A busy practice demands a lot from its veterinary software. And current and future updates to the client/server feature in AVImark will make your software run even faster.

In the traditional "standalone" mode of running AVImark, the application opens its data files directly. The client/server feature was introduced in version 2008.2 as a new method for AVImark to communicate with its database files.

In client/server mode, AVImark is able to make one request to the server to retrieve the medical history for a patient, and the server responds, in one reply, with all of the medical history for that patient (Setting up AVImark with Client Server). In either mode of operation the same amount of data is passing across the network, however, in client/server mode the number of requests made to the server is much lower, and therefore the amount of 'chatter' on the network is reduced, resulting in faster performance.

In upcoming releases of AVImark, the client/server feature will provide additional improvements beyond performance. Recently we have developed an improved 'auto-refresh' capability.

In standalone mode, the auto-refresh feature will continue to work as before, which means you can set AVImark to refresh its client information display every thirty seconds. In client/server mode the auto-refresh will be much more intelligent, and AVImark will refresh its screens only in response to changes other users are making on the network-- and the response time will be merely a few seconds after each change is made.

So, for instance, two receptionists actively working on the same invoice, for the same client, will have their screens refreshed automatically as payments and charges are being entered.

As we continue to improve AVImark, the client/server feature will continue to be enhanced to help increase communication among your staff so everyone remains "on the same page." More exciting client/server enhancements are on the way, but more on that later....

By Charles McAllister

Charles McAllister is the director of programming for MSS. You can e-mail Charles at charles@avimark.net

Meet us in St. Louis

2009-11-09T15:36:00.000-06:00

It is hard to believe that it is almost time for the AVImark User Conference! This will be my fifth year of instructing at the conference, and the McAllister Software vision for seminars has constantly remained the same; helping everyone grow professionally. I am really looking forward to this year's conference because it is the first time we'll offer three tracks for training: one for beginners, intermediate and advanced users.

The AVImark User Conferences is great because it seems most veterinary clinics face the same obstacles when trying to implement software with veterinary medicine. This is the perfect opportunity because you will learn directly form AVImark instructors on how to use the software to its fullest potential. You'll also learn from other AVImark users by hearing their experiences with clinical situations. The sharing of ideas and tips with other clinics is valuable information that you just can't get from other sources.

With both resources available and a mindset of everyone working together, many things can be accomplished by our desire to make veterinary medicine as efficient as possible. This year's conference will be held in St. Louis on September 16-18th, and I look forward to meeting you. For more information about the conferences, or to sign up, call 877-838-9273 option 4.

By Alison Chitwood

Alison Chitwood is the AVImark Training Coordinator for McAllister Software Systems. She has trained clinics on site and over the phone, and she instructs at Regional Seminars and the User Conference. Her main interest is helping clinics with inventory strategies, whiteboard, and income reporting in AVImark. alisonc@avimark.net

Make sure your reminder cards get results

2009-11-09T13:58:00.000-06:00

Reminder cards are the life hood of a veterinary practice. And for many practices, reminder cards are also the only communication that clients receive. What makes a reminder card effective? How can you ensure that your cards go from the mailbox to the refrigerator?

Quality- Are you sending reminder cards that reflect the quality of your practice? If you are getting your cards free from a pharmaceutical company, or paying just a few cents for each card, it probably looks that way to your clients. We call reminders the "tip of the spear"- the customer- facing tool that reflects your image. Consider a well designed card that is professionally printed. A four color glossy card will get noticed and will reflect the quality of your practice.
Size- Does your reminder card get lost in the mail? We received a card from a practice that was the size of an index card and had been run through a dot matrix printer. We almost threw it away because it was lost within the free coupons! Consider sending a larger card, with a minimum size of 4.25"x 5.5". It doesn't cost that much more to send, but the results can be well worth it.
Personalization- What if the card had the client's name on the front, along with a high-quality image? That card will more likely end up on the refrigerator than lost in the free coupons- or in the trash. Make the reminder card look like it was made for your client!

You communicate more to your clients than you think with your reminder cards. If you need help in upgrading you reminders, check out the high quality offerings by MSS Reminder Cards (which are personalized and can be sent automatically, just by uploading your mailing list) or Vet Wholesale Supply (high-quality cards that you can print yourself).

Remember, your reminder cards are the "tip of the spear." Make sure they get results!

By CJ Levendoski

CJ Levendoski is a managing partner with Creative Marketing Solutions (CMS). He helped McAllister Software Systems create the MSS Reminder Cards service. cjlevendoski@cmsintouch.com

Four steps to a great conversion!

2009-11-09T12:38:00.000-06:00

If you've recently switched to AVImark practice management software, you may be dreading the conversion process. Don't! Conversions don't have to be painful. Here are a few secrets that can make your conversion to AVImark go more smoothly. The more prepared you are for the conversion process, the easier it will be.

Make sure your inventory prices and costs are current. These are not overwritten with final pass. If you update them in your current practice management software after you send the backup for your first pass, they will also need to be updated in AVImark when you get your first pass back from us.
Let us verify that the data transferred correctly. Send us examples of the following from your current system, so that we can compare them to your new data in AVImark:
- Client data
- Pet data
- Medical histories
- An AR summary
- A couple of pages from your detailed treatment and inventory list.
Delete clients that have not been active for years, or give us a date from which you would like these clients deleted and we can do that in the conversion process.
Finally, and most important, read the documentation we mail to you as well as all documentation that you receive with your first pass. This will eliminate many questions and misconceptions, and possibly prevent added work for your staff.

Your conversion is your first step into the wonderful world of AVImark. We'd like to become your trusted partner, and we're committed to your success. It's our goal to make the conversion process as pain-free as possible for your practice. With your help and input, I am confident that you will be pleased with AVImark and your conversion.

By Lucy Alcorn

Lucy Alcorn is manager of the conversion department and has helped veterinary practices switch to AVImark for more than 7 years.

How to train your new employee on AVImark

2009-11-09T12:19:00.000-06:00

When you hire a new employee, how does this person learn AVImark?

Typically an office manager or other staff member will take on the responsibility of training the new employee,; however, time is valuable and practices are busy. There may not be enough time in the day to teach someone how to use veterinary software while trying to keep up with everything else.

If you are to busy to even think about training a new employee on AVImark, we can help. Here are two tools that will help train your new employee while freeing up your staff to continue their normal daily tasks.

Online Certification may be the best route to take, if you have high-speed Internet. This training option allows you to watch training videos, view PDF files, and take tests covering basic areas of AVImark. The course had 10 nits and includes a final test when all units are completed. Signing up on a hospital account will allow you as the administrator to monitor your staff member's progress. After passing, a certification will be emailed to your new employee, stating that he/she has completed the AVImark certification Level One.
Training Tutorial CD's are another option. The employee can view CD's on his/her own time, and a trainer is not needed. These CD's will always be on hand when new employees are hired. You can purchase these individually or in a set of 18, which provides a complete training of AVImark. If you still have questions or would like to explore other training programs that fit your practice's needs, visit the AVImark's Training Department website or e-mail us as at training@avimark.net .

By Robin Brown

Robin Brown is Director of Training and communications at McAllister Software Systems. She developed the AVImark training program for the company's in-house tech. support staff, and she uses her expertise to conduct external training sessions for AVImark customers.

Don't Blow the Show!

2009-11-09T12:01:00.000-06:00

Get the most out of WVC

So, the trade show season is upon us like Michael Phelps after a gold medal. You're probably counting pennies and wondering what can be done to make your investment worthwhile. There are CE credits, specialty groups, peer learning experiences, and... the dreaded trade show floor.

The floor tends to be a cross between Brooks Brothers, Scientific America and a Turkish bazaar. With the sales demo, give-aways and haggling, there is nothing quite like the energy of a trade show. And the Western Veterinary Conference ( http://www.wvc.org/ ) is as big as it gets in the veterinary industry.

Despite the economic blues, WVC is expecting solid attendance (the NAVC in Orlando recently experienced a 14% decline), and we are preparing to do our best to make your experience (and investment) a great one. When you visit our booth, you'll fine a new 20x20 island with five work stations to offer better tech. support and to demonstrate how our growing list of veterinary practice management tools can benefit your practice. (Ask us about our new rewards program that can give you up to $225 off you tech. support price!)

So, please stop by and see us at Booth 1555 in the convention center. We'll offer you a quality learning experience, a nice char, and a seat to flop in and rest your feet. We're also giving away a Pet Detect printer, a free camera to everyone who signs up for MSS Pet I.D. cards, and tons of other prizes!

See you in Vegas!

By Dan Holland

Welcome to our new blog!

2009-11-09T11:32:00.000-06:00

As the leader in veterinary software, we thought it was time for us to look that way online. So we're remaking http://www.avimark.net/ to create a better resource for our current and potential customers, and this blog is just one of several new features designed to benefit your practice.

A recent article in Veterinary Economics, titled "How to Power Up Your Software," cited that using practice management software to its fullest capabilities can improve your bottom line. We agree. In our experience, the most successful practices all have one thing in common -- they use their software to its maximum capacity.

We want you to be the most successful veterinary practice in your area. We've always believed that using AVImark to its fullest capacity can help your practice reach its greatest potential. And we're truly committed to your success. So we want to do everything possible to help you see all of the capabilities within AVImark.

Which brings me back to the purpose of this blog. Here's the kind of information you'll find:

Regular tips from our training department
Guest articles from partners and practice management consultants
Perspective on industry news and trends
Thoughts on where practice management software is headed

... all designed to help your practice thrive.

If you'd like to be notified each time we post a new article, feel free to subscribe. You'll receive real-time alerts that link right to the blog, and you'll be able to comment on posts. Our goal is to make this blog and our new-and-improved web site- a valuable resource for you and your practice.

To your success,

Steve McAllister